Tips and Insights from Southern View Media

There is no denying the scene of running a business has changed dramatically over the last several years with the influence of social media is bigger than ever before. For both business and personal usage, 7 in 10 Americans are on some form of social media platform. Businesses are now turning to social media as their main traffic source with marketing efforts on various platforms. However, can we blame them? 

• Facebook has 2.5 billion active users every month. 

• 335 million people use Pinterest every month.

• Instagram has 1 billion monthly users. 

This means nailing down your social media game is more important than ever, which is why we asked our friends at Southern View Media to give us a few tips and tricks. Here is what they said:

Create Goals and Objectives

When you contact Southern View Media about creating a digital marketing strategy unique for your business, one of the first questions they will ask you is what goals and objectives you have. This allows Southern View Media to develop a plan tailored to your business as they will map out a plan for you, keep track of how close your business is to achieving its goal and then evolve the plan over time. Creating a plan with targeted goals and objectives allows your business to see what is working and what is not so the plan can be tweaked until a solid strategy is reached. 

Get Familiar With and Understand Your Target Audience

This is easily the most important part of marketing through social media. Who are you expecting to keep the light turned on in your business? What are their wants and desires? What will they benefit from your product or service? What is their ideal age, employment status, etc.? Whatever the answer is, it should be as specific as possible. Pay attention to analytical tools on your social media platforms as well, as they offer insights into the age, gender, location and times of activity of your audience. This information is phenomenal as you prepare to run ads. 

Try Running a Giveaway

Giveaways can give a huge boost to your social media, especially if there are popular prizes or prizes of great value. Once you identify what you’ll be giving away, you should identify the goal you are hoping to achieve. Do you want more followers or likes? Do you want more traffic to your website and social media accounts? If you are looking for more followers, make one of the rules something as simple as “Follow us and tag three or more friends in the comments.” Decide on a few more rules, which platform to host it on and the deadline for when it will end. Then, create the giveaway and promote it as much as possible before it ends!

These are just a few tips Southern View Media has to offer. If you’d like to learn more about how to put your business online so you don’t get left behind, connect with Southern View Media for more information on how to grow your business’s online presence.